And vision was the key. Jobs never believed in performing consumer or market research. In an interview after the initial release of the iPad, Jobs was asked what consumer research Apple had performed during the iPad's development. His response:
"None. It isn't the consumers' job to know what they want."
That may seem arrogant, but it's pretty much true. Consider this: If anyone had asked computer users what they wanted in a new computer from Apple in the early 80s, no one would have said a mouse and a graphical user interface. But that's exactly what the world got in the Lisa and later the Macintosh. Innovation doesn't come from consumer research, but from individuals or companies willing to take risks. In Jobs' case, the risks he took were driven by a passion for perfection.
1- My thought : if you can design a business that can transform idea into a value to customer, it is a called A-One Act play.
2- The second Act play is the customer start to buy your vision/value if they like it & give some response or feedback and also willing to put some money.
3- The third Act play is you may encounter a new alliance that offer you some opportunities that may disrupt your business or share a portion of your market shares.
4- The Fourth Act play is you may acquire an alliance that can complete your weaknesses & begin a new one cycle to complete the cycle of four.